Hugh Grant’s horror movie follows Longlegs and Terrifier’s lead as its unveils inventive new marketing campaign
Heretic releases on November 1 in the UK, and November 8 in the US
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Hugh Grant’s new horror Heretic has unveiled an inventive marketing campaign that creepily blends movies and make-believe.
Written and directed byA Quiet Placescribes Bryan Woods and Scott Beck, the film sees Chloe East, who was last seen in Steven Spielberg’sThe Fabelmans, and Yellowjackets' Sophie Thatcher play Mormon missionaries Sister Paxton and Sister Barnes. The pair get more than they bargained for one fateful day when they knock on the door of Grant’s sinister Mr. Reed, and have their faith put to the ultimate test.
Topher Grace also stars. The scary flick marks a reunion of sorts, with Woods and Beck having worked with Thatcher on their Stephen King adaptationThe Boogeyman.
In honor of the film’s release on November 8,A24has put up digital posters in Salt Lake City Airport that, on a quick glance, look like real missing person ads. “What happened to Paxton and Barnes?” they read, alongside photos of Thatcher and East in character. At the bottom of the artwork, there’s a QR code, though we’re yet to find out what it leads to… Check it out below.
New @hereticmovie ad right as you get off the escalator at the SLC Airport Absolutely genius marketing from @A24 pic.twitter.com/VeQiiaqKktOctober 2, 2024
AsFilm Updates pointed out, the LDS General Conference, an annual Mormon event, is taking place in Salt Lake City this weekend.
Genre films have been getting creative with their promos of late, with the likes of Longlegs, Presence, and Terrifier switching it up. Ahead of the former’s release, NEON launcheda website that detailed all of the titular villain’s kills, most of which happened prior to the events of the movie. Elsewhere,Art the Clown fans could call the maniacal murderervia a number shared on Twitter.
Heretic, which currently holds an impressive 92% on Rotten Tomatoes, lands in UK theaters a week earlier than the US, on November 1. For more, check out our list of thebest horror moviesever, or our guide to the most excitingupcoming horror moviesheading our way.
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I am an Entertainment Writer here at GamesRadar+, covering all things TV and film across our Total Film and SFX sections. Elsewhere, my words have been published by the likes of Digital Spy, SciFiNow, PinkNews, FANDOM, Radio Times, and Total Film magazine.
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